Build a stronger case for the career move you want.
Getting the next role isn't just about being capable. You need to target the right opportunities, make your value obvious and prove what you're capable of when it matters. The Positioning Lab gives you practical working tools to do exactly that.
Target the right opportunities.
Make your value obvious.
Tell stories that prove it.
Being good enough isn't the same as being the obvious choice.
Strong candidates still make poor career moves.
They pursue the wrong opportunities. They struggle to explain why their experience is relevant. They give competent interview answers that don't make their capability memorable.
The Positioning Lab helps you solve those problems deliberately.
- Target
Where should I focus?
- Position
Why should they see me as relevant?
- Prove
What evidence will make them believe it?
Start with the problem that matters most.
Each tool solves a different part of the career-move problem. Use the one you need, or work through all three as part of the Complete Career Positioning Programme.
Target
Target the right opportunities.
Know what a worthwhile move looks like, decide where your time is actually worth spending and build better routes into the opportunities that matter.
See what Target does02Position
Make your value obvious.
Build a clear, evidence-backed case for why you're relevant - and make sure the right people can see it.
See what Position does03Prove
Tell stories that prove it.
Turn your strongest experience into credible stories that show your judgement, contribution and impact when you're under scrutiny.
See what Prove doesTarget the right opportunities.
Stop treating every vacancy as an opportunity.
A good career move is not simply the first attractive role you can get. Target helps you decide what your next move actually needs to give you, identify the organisations and opportunities worth pursuing, pressure-test real roles and build routes to the people who matter.
Also referred to as Career Opportunities.
Some of these will apply to you. Not all of them.
- Too many possible roles and no way to choose between them
- Reactive job-board searching
- Attractive roles that quietly fail important career criteria
- An unclear read on what an organisation actually needs
- No deliberate route to the people behind the opportunity
- Define what a worthwhile move needs to give you
- Set non-negotiables and wrong-move flags
- Identify target problems and organisations
- Evaluate real opportunities
- Deep-dive one representative or particularly attractive opportunity
- Separate what is stated from what is inferred or still unknown
- Map decision-makers, influencers and access routes
- Decide what deserves action now
- Opportunity Criteria
- Non-Negotiables
- Wrong-Move Flags
- Target Organisation Map
- Deep-Dive Opportunity
- Role Reality Check
- Opportunity Thesis
- Opportunity Evaluation
- Person / Access Map
- Conversation Strategy
- Opportunity Pipeline
- 30-Day Priorities
“Where is my time actually worth spending - and how do I get into the right conversations?”
Available to alpha members. Return to your workspace whenever you need it.
Target the right opportunities →Interface patterns from the Target workspace, shown with sample data.
Make your value obvious.
Experience doesn't speak for itself.
Position helps you turn your experience into a clear, evidence-backed case for the move you want - then make sure that case shows up in the places and conversations that influence the decision.
Also referred to as Positioning & Visibility.
Some of these will apply to you. Not all of them.
- Strong experience but an unclear career narrative
- Generic descriptions of capability
- Claims without enough visible proof
- A LinkedIn profile or CV telling an old version of the story
- The right people not seeing evidence of target-level capability
- Identify the problems you are credible to solve
- Build your Value Case
- Pressure-test your positioning themes
- Connect claims to evidence
- Map proof to the audiences that need to see it
- Build your professional narrative
- Apply the positioning across relevant professional channels
- Decide where greater visibility would actually matter
- Target Position Brief
- Value Case
- Positioning Themes
- Proof & Signal Map
- Reputation Gap
- Core Narrative
- One-Line Positioning
- 30-Second Introduction
- Professional Summary
- LinkedIn Positioning Brief
- CV Positioning Brief
- Decision-Maker Visibility Map
- 30-Day Visibility Plan
“What should the right people understand about me - and what makes that believable?”
Available to alpha members. Return to your workspace whenever you need it.
Make your value obvious →Interface patterns from the Position workspace, shown with sample data.
Tell stories that prove it.
Don't just say you're capable. Give them evidence they can remember.
An interviewer cannot assess your entire career. They can only assess the evidence you give them. Prove helps you select your strongest experiences, uncover the judgement behind them and build credible stories that show what you did, why it mattered and what that proves about you.
Also referred to as Interview Stories.
Some of these will apply to you. Not all of them.
- Good experience but generic interview answers
- Too much context and not enough contribution
- Strong results without the judgement behind them
- Rehearsed STAR answers that sound formulaic
- Difficulty choosing the right example under pressure
- Decide what capabilities actually need proving
- Select the experiences that provide the strongest evidence
- Build the context, challenge and stakes
- Surface judgement and genuine tension
- Make personal contribution clear without overclaiming
- Separate impact from significance
- Connect the story to what it proves
- Build different levels of detail
- Pressure-test your strongest stories
- Story Portfolio
- Evidence Stories - as many as your material genuinely supports
- Context / Challenge / Stakes
- Judgement, Tension and Decision Points
- Personal Contribution
- Impact, Significance and Signal
- Proof-Point and Core Versions
- Deeper Follow-Up Material
- Story Coverage Map
- Pressure-Test Preparation
- Interview Story Bank
- Preparation Priorities
“Which experiences best prove I'm ready - and can I make that evidence land when it matters?”
Available to alpha members. Return to your workspace whenever you need it.
Tell stories that prove it →Interface patterns from the Prove workspace, shown with sample data.
Target it. Position for it. Prove you're ready for it.
- TargetI know which opportunities are worth pursuing.
- PositionI can make a clear, evidence-backed case for why I'm relevant.
- ProveI can demonstrate that capability when the decision is being made.
Each tool works independently. Together they create a connected career-positioning process: your Career Profile, target move, evidence and approved positioning work carry forward between the tools, so you are not starting again each time.
The Complete Career Positioning Programme
One connected process for making a more deliberate career move.
- Step 1 — Diagnose
Career Positioning Audit
Find out what is actually getting in the way and what deserves attention.
- Step 2 — Target
Target
Target the right opportunities.
- Step 3 — Position
Position
Make your value obvious.
- Step 4 — Prove
Prove
Tell stories that prove it.
- Career Positioning AuditIncluded in private alpha
- Target · Career OpportunitiesIncluded in private alpha
- Position · Positioning & VisibilityIncluded in private alpha
- Prove · Interview StoriesIncluded in private alpha
One connected process
Know what to work on, where to focus, how to position yourself and how to prove it.
Your work carries forward
Your Career Profile, evidence and approved work are reused rather than repeatedly entered.
Build real assets
You finish with usable positioning, evidence, stories, opportunity strategy and personalised Playbooks.
Work at your own pace
Save your work, return later and keep developing the assets as your move progresses.
Included in private alpha
Start the Complete Career Positioning Programme →Prefer one tool? Choose individually ↑
Recommended order: the Audit first, then Target, Position and Prove.
Start with the diagnosis.
Career Positioning Scorecard
Open access“Where does my career positioning currently look strongest - and where might it be working against me?”
Around 8 minutes. Your results are shown immediately.
Take the free Scorecard →Career Positioning Audit
Included in private alpha“What is actually getting in the way of my next move - and what should I work on first?”
The Audit goes deeper than the Scorecard and creates the diagnostic foundation used by the specialist tools.
Run my Career Positioning Audit →This isn't another career course.
No hours of passive video. No generic workbook. No blank template and “good luck”. These are guided working tools built around your actual career move, and each one builds towards a personalised Playbook made from your own inputs and approved Career Profile information: your strategy, your assets, and how to use them.
- 1
You think
Answer focused questions about your actual move, evidence and priorities.
- 2
TPL structures
The tool helps organise and pressure-test your thinking.
- 3
AI helps where useful
AI can help synthesise and express approved information. It does not get to invent your career.
- 4
You build
Create actual career assets as you work.
- 5
You leave with something useful
Your Workspace and personalised Playbooks turn the work into something you can use during the move.
Making a senior, complex or high-stakes move?
1:1 Career Strategy is a separate, selective service for situations where direct challenge, feedback and live strategic support would add more value than working independently. It is not included in the Complete Career Positioning Programme.
Questions, answered.
What's the difference between Target, Position and Prove?
Target helps you decide where to focus and how to create access. Position helps you make your relevance and value clear. Prove helps you turn your experience into evidence you can use when you are being assessed.
Which one should I start with?
If you are unsure, take the free Career Positioning Scorecard or the Career Positioning Audit. If you already know the problem you need to solve, choose the relevant specialist tool. If you want the full process, choose the Complete Career Positioning Programme.
Do I have to use all three?
No. Each specialist product solves a specific problem on its own. The Complete Career Positioning Programme is for people who want the full connected process.
What order do I complete the Complete Programme in?
Diagnose → Target → Position → Prove. The Career Positioning Audit comes first, because it identifies what deserves attention and creates the diagnostic foundation the other tools build on.
Are these courses?
No. They are guided interactive working tools inside your Career Positioning Workspace. You answer focused questions about your own move and build real assets as you work, rather than watching videos or reading a PDF.
What do I actually leave with?
Your Career Profile and the assets you build inside each tool - such as your opportunity criteria and access map, your value case and proof map, or your story bank - all saved in your Workspace, plus a personalised Playbook assembled from the work you have approved.
How does the AI work?
You supply the thinking and the evidence. The tool structures it. AI may help synthesise or express what you have already approved. AI does not invent your experience.
Does my work carry between tools?
Yes. The tools share the same underlying Career Profile, so your target move, evidence and approved positioning work are reused across Audit, Target, Position and Prove rather than being re-entered.
Do I need to complete a tool in one session?
No. Your progress is saved as you work, and you can return to your Workspace and continue at any point.
Does the Complete Programme include 1:1 coaching?
No. 1:1 Career Strategy is a separate, selective service.
Make your next move deliberately.
Target the right opportunities. Make your value obvious. Tell stories that prove it.
Not sure where to start? Take the free Scorecard →