Cookie Policy
What this site stores in your browser, why it is used and how to control optional usage measurement.
Last updated: 13 September 2026
Essential account storage
Our authentication provider uses browser storage to keep you signed in securely. Clearing it signs you out. This storage is necessary when you choose to use an account.
Saved tool progress
Some Scorecard, Audit, TARGET, POSITION and PROVE answers and progress may be kept in your browser so work survives navigation or can continue before sign-in. Signed-in work may also be saved to your account.
Interface preferences
A small first-party cookie may remember interface state, such as whether a workspace navigation panel is open. This is used only to provide the interface you requested.
Optional first-party analytics
With permission, we create a random browser identifier and record basic page-section views and button interactions. This helps us understand whether the site is useful. We do not use advertising pixels or cross-site tracking, and rejecting this option does not affect accounts or tools.
Booking calendar
The Contact page can load an embedded Calendly booking calendar. Calendly may process technical information and use its own storage within the embedded service. You can use the email or callback form instead if you prefer not to load it.
Future services
HubSpot is not currently connected. If optional HubSpot analytics or marketing tracking is added later, it will be treated as non-essential and will not load without the relevant choice. A future server-side CRM contact record is not a browser cookie.
Managing your choice
You can clear browser storage in your browser settings, although that may sign you out or remove unsaved progress. You can also reopen the choice below. Read our Privacy Policy for how personal information is handled.